Modal – the fabric of the future for comfort and sustainability

Sep 17, 2025

When we talk about the perfect balance between comfort, quality, and sustainability, we keep coming back to one of our customers’ favorite fabrics – modal. Although it might sound like something new, this material has been around for decades and has rightly earned the reputation of being the “luxury version of cotton.”

What is modal?
Modal is a natural fiber derived from the cellulose of beechwood. Thanks to a special processing method, it is softer, more durable, and smoother than regular cotton. Another advantage is that it hardly loses color or shrinks during washing, meaning modal garments stay looking new for a long time. Modal is often referred to as an eco-friendly material because its production uses less water and the fibers come from renewable sources.

Benefits of Modal fabric
✨ Exceptional softness – silky feel on the skin, suitable even for sensitive skin.
✨ Excellent moisture absorption – up to 50% better than cotton, keeping you dry and fresh.
✨ Durability – fibers retain their shape and color even after many washes.
✨ Breathability – ideal for everyday wear, sports, and leisure moments.
✨ Eco-friendly – fibers are sourced from sustainable origins, making modal kinder to the planet than many other fabrics.

Why is Modal special?
Modal is not just an alternative to cotton – it’s an upgrade. It’s lightweight yet strong, often used in sportswear and lifestyle fashion. Thanks to its natural elasticity, it adapts to the body and provides complete freedom of movement. Moreover, modal garments retain fewer unpleasant odors, making them perfect for active wear. That’s why it has become one of the most sought-after fabrics in sustainable fashion.

SWY products made from Modal
At SWY, we always choose fabrics that combine comfort, functionality, and sustainability. Modal is the perfect example – which is why you’ll find it more and more in our collections:


👕 Women’s and men’s modal T-shirts – essential wardrobe pieces you’ll want to wear every day. Soft, lightweight, and easy to pair with both sporty and casual outfits.


👖 Pique tracksuit collection – trendy and comfortable tracksuits that combine sporty functionality with a fashionable look. Modal ensures a soft touch on the skin while maintaining shape and durability over time.

Why choose our modal products?
Because for us, it’s not just about clothing – it’s about how you feel. Modal supports our philosophy: everything starts with you – with your comfort, your confidence, and your connection to the environment.

When you wear a SWY piece made from modal, you’ll feel the difference – soft like a second skin, yet strong enough to support you through your daily challenges.

Swy team