"STARTS WITH YOU"

"SWY" stands for "it starts with you," emphasising the importance of self-expression and self-care.

Swy is more than a brand name; it’s a philosophy. It stands for “Starts With You”, reflecting our core belief that positive change begins with each individual, every small action adds up to something bigger.

VISION
Our vision is to ensure the well-being and satisfaction of our customers. We do our best to stay in touch with you, and we want you to know that you are not just a number to us, even as the company continues to grow rapidly. We invest heavily in our community, and we are proud of our progress so far. We are excited to expand beyond our borders and share our unique story with even more people around the world. At SWY, we believe that success, complacency, and well-being all start with you. We drive our company to be as environment friendly as possible. We treat our business partners with  respect and our customers as family. With small steps, we hope that together we can make the world a little brighter. Thank you for making this possible. With love, SWY

Where WE started

Today, our team counts 25 members and offer more than 360 products in our portfolio. We have moved into a much larger space, which allows us to serve our customers better and continue to grow. Despite the rapid expansion, together with Petra, we remain true to our mission of promoting a balanced lifestyle and continue to inspire and encourage our community of customers.

OUR STORY

The journey began with our owner, Petra Parovel`s vision. A fitness enthusiast at heart, she fell in love with the gym at 18 and knew she wanted to make her mark in the fitness industry. What started as a personal love for fitness soon transformed into a mission to create high-quality, affordable activewear. She wanted to offer apparel that meets the demands of active people without compromising on style or functionality, all while remaining accessible to everyone.

Our clothing is designed with comfort in mind and made to fit and flatter a variety of body types. Whether you're hitting the gym, running errands, or relaxing at home, Swy’s products are meant to move with you while making you feel your best.

As the brand evolved, so did our goals. We realized that we wanted to do more than just create clothes — we wanted to inspire a movement. A movement where community, transparency, and well-being are at the forefront of everything we do. Swy isn’t just about what you wear; it’s about how you feel in it and how it fits into your values.

"A Commitment to Community and Giving Back"
At Swy, we’ve built a close-knit team that shares the same vision: fostering good vibes, staying connected with our community, and giving back in meaningful ways. We believe that we’re stronger together, and that’s why we’ve made community one of our brand’s pillars. You. We want to celebrate every achievement with you, big or small, and foster an environment of support and encouragement. Giving Back is another core value we hold dear. We believe in using our platform to make a difference, whether through partnerships with charitable organizations or initiatives that benefit the environment and society. Swy actively seeks ways to do better, ensuring that our success benefits not only us but also the communities we serve.

SUSTAINABILITY: Work in Progress

Sustainability is a key part of our vision, but we know that we’re not there yet. At Swy, we’re committed to reducing our environmental footprint, and while we haven’t fully achieved our sustainability goals, but we are taking steps in the right direction. From reducing plastic use to researching eco-friendly materials, prints,… Our journey toward a more sustainable future is ongoing.

This is nit a trend but responsibility. We’re transparent about where we are today and committed to doing better.

Swy brand d.o.o. Sermin 75b, 6000 Koper, Slovenia, Tel št.: +386 40 203 135