SWY odpira svojo prvo fizično trgovino v City Parku Ljubljana!

Big news, big steps!

Dear SWY community,
it is with immense enthusiasm that we announce something you have long dreamed of – and which is now becoming a reality! 🖤

SWY is opening its first physical store right in the heart of Slovenia's largest shopping center – City Park Ljubljana.

The grand opening will be on Monday 5. 5. 2025 at 10:30 AM.

Why did we decide on this step?

Although we have built such a strong online community, we always felt that personal contact is what gives our story true depth, which is why we have always strived to connect with you even more through various events. However, we realize that buying clothes is something that offers the best possible experience live. And when the opportunity arose to open our first physical store, we knew it was time to get even closer to you.

With this step, we want to:

• Facilitate purchases, especially for all who like to see and try on products live.
• Enable a personal experience to feel the materials, cuts, and philosophy of SWY even more authentically.
• Gather even more of your opinions, as your feedback guides and inspires us for future work.
• Be physically present to advise you, get to know you, and connect better.

A store for you – and with you

Although it wasn't initially in our plans, the open opportunity simply called us.
We believe that the best things are those that happen spontaneously, but from the heart.

For starters, our store will be open for a trial period of 6 months – for that long we also have a signed contract.
During this time, we will discover together with you whether a physical store is the right path we want to follow together in the future.

If the response is positive (which we believe it will be), we will gladly continue and write a new chapter of our story together.

What can you expect in the store?

🖤 The full SWY experience live.

🖤 The latest collections and selected pieces.

🖤 The possibility to try on products and receive personal advice.

🖤 A friendly, smiling, and professional team that will always be available for you.

🖤 Events, special offers, and many more surprises.

With you every step of the way

SWY stands for Starts With You – it all starts with you. And this store is another way to show you every day – that we are here for you, with you, and because of you.

We can't wait to meet you there, help you choose your favorite pieces, share experiences, advice, genuine smiles and hugs with you, and together create a new SWY experience.

See you in City Park Ljubljana – from 5. 5. 2025 onwards!

With greatest joy,
Petra and the SWY team